Hi, let me introduce myself…
Ava Smith, Creator
At Radical Roots, I am the passionate force behind every design. As a solo creator, I pour my heart into every piece, blending bold feminist values with a love for nature and a commitment to supporting women’s rights. Every purchase helps make a difference, and together, we can create a more empowered and compassionate world.
Why “Radical Roots”?
We believe in the power of words, images, and ideas to challenge the status quo and spark transformation. Our brand is committed to creating messaging that amplifies feminist ideals because we understand that true social change comes from challenging the systems of power that oppress marginalized groups, particularly women and other gender minorities.
In a world where gender inequality, racism, ableism, and class oppression persist, feminism provides the necessary lens to understand how these systems intersect and how we can dismantle them. By creating products with bold, unapologetic messaging, we aim to foster conversations about justice, equality, and liberation. Our designs aren’t just statements; they’re calls to action that invite individuals to reimagine a world where all people—regardless of gender, race, or background—are treated with dignity and respect.
What is Feminism?
Feminism seeks to address the root causes of inequality, focusing on dismantling patriarchal systems of power. It is radical in the sense that it does not just advocate for equal rights within existing societal structures, but aims to fundamentally change these structures to create a more just and equitable world for everyone.
At the core of radical feminism is the understanding that patriarchy—a system where men hold power and dominate in all areas of life—is the primary source of women’s oppression. Radical feminists believe that true equality can only be achieved when we dismantle these patriarchal systems and redefine traditional notions of gender, sexuality, and power. They reject the idea that women’s liberation can be fully achieved within the confines of traditional systems that perpetuate inequality.
Radical feminists also tend to center issues like reproductive rights, sexual freedom, violence against women, and economic justice as core tenets of their activism. They are often vocal about the intersections of gender with other forms of oppression, such as racism, classism, and colonialism, understanding that the fight for women’s rights must be inclusive of all marginalized identities.
Why it Matters?
By embracing radical feminist principles in our brand, we are consciously creating space for voices that demand more than surface-level reforms. We want to empower people to think critically about power structures, inspire solidarity among marginalized communities, and encourage action. Our feminist and radical messages aim to create visibility for these struggles, supporting the idea that change requires more than just incremental steps—it requires a fundamental shift in how we view power, justice, and human rights.
Radical Roots isn't just a brand; it's a movement. We believe that radical change is not only necessary but possible. Our mission is to use the tools of culture—art, fashion, and messaging—to foster resistance, inspire liberation, and amplify the voices of those fighting for a better, more just world. Through our products and messaging, we aim to create a community of people who are committed to radical change and who believe, like we do, that the roots of equality must run deep.
